How Digital Shipping is Bringing New Advantages to Leading Industries
Oct. 20, 2023 Blog

Digital technologies are transforming the shipping process, providing new ways for businesses to improve their supply chain operations and enhance the customer experience. In today's fast-paced and competitive business environment, companies across various industries are increasingly turning to digital shipping solutions to streamline and automate their shipping processes, reduce costs, and improve efficiency. From the fast-moving consumer goods industry to the fashion industry, digital shipping offers benefits to each industry, helping businesses to overcome their unique challenges, meet ever more demanding customer expectations, and capitalize on new opportunities. 


The fast-moving consumer goods (FMCG) industry is one of the most dynamic and competitive industries, characterized by constantly changing consumer demand and short lead times. Digital shipping can help FMCG companies reduce lead times and improve their ability to respond to rapidly evolving consumer demands. Real-time tracking and visibility of shipments provided by digital shipping solutions can help FMCG companies better manage their inventory and avoid stockouts or overstocking, to ensure that products are always available to consumers. 


The retail industry is another industry that can benefit significantly from digital shipping. As e-commerce continues to expand, online retailers in particular are under increasing pressure to offer faster and more flexible delivery options to meet the demands of their customers. Digital shipping can help retailers improve the efficiency and speed of their shipping processes, which can help reduce shipping costs and improve customer satisfaction. By offering faster and more flexible delivery options, such as same-day or next-day delivery, retailers can attract new customers and increase sales. Furthermore, as retail sales are often cyclical, online shipping platforms can provide sellers with more flexibility to meet seasonal variations in demand, as compared with traditional shipping contracts. 


In the manufacturing industry, lean manufacturing has become the norm, meaning inventories are small and “just-in-time” delivery of raw materials and components is essential to keep production lines moving. Digital shipping can help companies to ensure this. By providing real-time tracking and visibility of shipments, digital shipping solutions can help manufacturers better manage their inventory, reduce lead times, and avoid delays in production. Additionally, digital shipping solutions can provide traceability information that can help manufacturers comply with regulations governing their products. 


In the food and agriculture industry, digital shipping can help food and agriculture companies improve the safety and quality of their products. By providing real-time tracking and visibility of shipments, and speeding up the movement of perishable items, digital shipping solutions can help ensure that food products are transported and stored under the right conditions to maintain quality and safety; for example, reefer container temperatures can now be continually monitored to ensure they remain constant. Additionally, digital shipping solutions can provide traceability information that can help track food products from farm to table, which can help improve food safety, reduce waste, and increase consumer trust. 


Finally, the fashion industry is an industry that is constantly evolving, driven by changing fashion trends and consumer preferences. Digital shipping can help fashion companies control their costs through quotation-based shipping options, such as FreightSmart’s E-Quote. By providing customers with real-time tracking and delivery notifications, digital shipping solutions can also help improve customer satisfaction. Additionally, they can help fashion companies respond to pressure to reduce their environmental impact by optimizing delivery routes, reducing packaging waste, and minimizing carbon emissions. 


Across all these industries, digital shipping is helping businesses to reduce costs, slim down inventories, respond more quickly to customer demands, increase customer satisfaction, and enhance sustainability. As digital technologies continue to evolve, we can expect to see even more innovative solutions that will revolutionize the shipping process and help businesses stay ahead of the curve.  OOCL’s online platform, FreightSmart, is a valuable tool for businesses in a wide range of industries seeking to benefit from digital shipping. With immediate quotations, efficient cargo tracking, and predictive delivery times, companies using FreightSmart can enjoy more reliable delivery, greater control of the shipping process, and enhanced visibility.  


Whether you are in the FMCG, Retail, Manufacturing, Food & Agriculture, or Fashion industry, try FreightSmart and make your supply chain more efficient. 

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